Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week!

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Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! 

Rule #1: The Easy Method for Successful Investing in Only 15 Minutes a Week by Phil Town might be of interest if you want to learn how to invest profitably in just 15 minutes each week. 

Town teaches you the fundamentals of his investing strategy in this book while also telling his own narrative of how he rose from being a river guide to becoming a billionaire investor.

Two straightforward rules serve as the foundation of the book: Rule #1: Don't lose money, and Rule #2: Don't forget Rule #1. 

According to these guidelines, you should only invest in companies that you are familiar with, have a competitive edge, have competent and honest management, and are undervalued by the market. By adhering to these guidelines, you can prevent financial loss and secure regular returns of at least 15% annually.

The book also dispels three popular misconceptions about investing, such as the requirement for expertise, the impossibility of outperforming the market, and the superiority of diversification and buy-and-hold strategies in terms of reducing risk. 

Town maintains that everyone can learn how to invest by adhering to a straightforward strategy. He also asserts that by utilizing a method known as "sticker price," which enables you to ascertain the true value of a company and acquire it for a lower price, you may outperform the market. 

Furthermore, he cautions against overly diversifying your portfolio and holding onto equities for an extended period of time because doing so lowers your likelihood of seeing lucrative opportunities and selling at the proper time.

The book teaches you how to apply the Rule #1 method in four steps: find, buy, sell, and repeat. The first step is to find great businesses that meet the criteria of the "Four Ms": meaning, moat, management, and margin of safety. Meaning means that you should invest in businesses that you are passionate about and that have a positive impact on the world. 

Moat means that the business has a durable competitive advantage that protects it from competitors. Management means that the business has honest and talented leaders who act in the best interest of shareholders. The margin of safety means that the business is selling for less than its true value.

The second step is to purchase these companies' stocks at a discount. You must determine each company's sticker price, which equals the present value of its projected future cash flows, in order to accomplish this. 

The best time to buy is when the market price is 50% or less than the sticker price, thus you must wait till that time. In this method, you can get anything that is worth $1 for 50 cents or less.

Selling the stocks is the third step, which should be done whenever they have reached their sticker price or when the business fundamentals deteriorate. 

You must monitor the success of your companies in order to achieve this, and you must utilize tools like charts and indicators to determine when to sell. In case a better opportunity arises elsewhere, you should also be prepared to sell.

In order to achieve your financial objectives, the fourth step is to keep repeating the process. This will enable you to achieve financial freedom and compound your money at a rapid rate.


The main premise of "Rule #1" is that investing can be simplified to one rule: Don't lose money. The book aims to teach you how to invest in stocks that will earn you a minimum of 15% per year with low risk.

The "Four Ms" that Phil Town talks about are Meaning, Moat, Management, and Margin of Safety. These are the four criteria that a company must meet for it to be considered a good investment.

A "moat" is something that helps a company fight off competitors. If the company is the castle, you would want a deep, wide moat to protect it.

Phil Town suggests that diversification is not always the best strategy. Instead, he advocates for investing in a few companies that you understand well and believe in.

Phil Town suggests looking at areas you are passionate about, have a talent for, and spend or earn money from. He believes that investing in companies that mean something to you can lead to better investment decisions.

Phil Town advises to buy stocks when they are trading at a discount to their intrinsic value and to sell when they are trading at a dollar-for-dollar value.

Phil Town believes that investing doesn't have to be time-consuming. He suggests that you can manage your stock portfolio by working for just 15 minutes a day.

Phil Town believes that risk in investing can be minimized by investing in good companies that are selling at bargain prices.

You can purchase this book through the link below: